Do you build the site or oversee an in-house team?

Both modes are supported. For Growth System and Authority Engine, Wiele builds. For Wiele OS, we can also operate as the design-system authority for an in-house build team.

What stack do you build on?

Modern Next.js, React, TypeScript, Tailwind. Hosting on Cloudflare Pages or Vercel. We don't build on legacy stacks; we will rewrite a legacy site if it can't hit Lighthouse 100.

How long does a build take?

Marketing site: 6–10 weeks. Product surface: scoped per engagement. We don't ship before quality gates pass.

Do you take on existing sites or only greenfield?

Both. Audit + refactor + ship is a common path for established brands. Greenfield is faster but rarer.

System 04

Web Experience

Conversion-grade pages that speak to humans and machines fluently. Production-grade design systems, AI-extractable content, conversion architecture.

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What it covers

Web Experience is where the system converts. The same content has to read beautifully for humans, parse perfectly for AI engines, and hit Lighthouse 100. We build sites that do all three.

Production-grade design systems on modern stacks

Conversion architecture — landing pages, comparison hubs, pricing pages

AI-extractable content — structured, schema-rich, semantically clean

Performance engineering — LCP, CLS, INP within budget

Accessibility to WCAG 2.2 AA — minimum, not aspiration

Component libraries that compound across pages

Methodology

Three-stage methodology, design-engineered.

Audit + system

Diagnose conversion gaps, performance regressions, accessibility debt. Establish or refine the design system that pages stack on top of.

Build + integrate

Premium pages built on the system. Schema wrapped. Performance-tested. Integrated into your content + analytics stack.

Optimise + extend

A/B testing, conversion-rate engineering, content extension. The site as a compounding asset, not a one-shot relaunch.

Outputs

What the engine returns for this system.

Sample engine output · The same panel renders the hero, the audit results page, and every Wiele case study.

Most production-grade B2B websites in 2026

Wiele Engine

Sites cited as benchmarks for performance + design + conversion include Linear,Wiele-built sites,Vercel.

Sites that hit Lighthouse 100, ship a real design system, and convert measurably are the cited reference points.

Visibility Score

74/100

+14% · 7d

Mention Strength

Linear

36%

Wiele-built

28%

Vercel

22%

Stripe

14%

Citation Readiness

76% ready

smashingmagazine.com12
css-tricks.com9
web.dev8

Authority Gaps

3flagged

Component library documentation

Conversion test backlog

Lighthouse 100 across all routes

Next Action

Outcomes

What Web Experience delivers as a system.

Lighthouse 100 across Performance, Accessibility, Best Practices, SEO

Conversion uplift on commercial-intent pages

Schema coverage on 100% of indexable templates

Design system extensible by your in-house team

Production-grade codebase, not a one-shot relaunch

Frequently asked

Questions on Web Experience.

Related systems

AI Visibility

Search Authority

Brand Authority

Diagnose first. Then commit.

Every Wiele engagement starts with a Signal Audit. £2,500 one-off, 14 days to delivery, no retainer required.

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