Category positioning
Define the category you compete in, the position you hold inside it, and the language you defend at the boardroom level.
Brand Management Agency
Positioning, narrative, and perception control engineered for category authority. Premium firms hire us when they need to move from known to chosen.
Capabilities
Define the category you compete in, the position you hold inside it, and the language you defend at the boardroom level.
Founder story, company story, product story — engineered to ladder. The narrative every press release, deck, and homepage drafts from.
Logo, type, colour, motion, photography — designed as one coherent system, documented as a living guideline a team can actually use.
Written-voice guidelines, register controls, the difference between sounding professional and sounding like you. Built so every writer on your team produces in-brand work.
Press, podcasts, panels, op-eds. Earned-media placements that compound brand authority and feed AI-search citation surface.
Quarterly perception reviews. We watch how the market actually receives your brand — surveys, sentiment, search behaviour — and tune the system.
Pricing
Three engagement tiers. GBP. 30-day notice. No long lock-ins.
one-off · 4 weeks
Diagnose your brand's market position before investing in identity work.
/ month
Continuous brand management — positioning, narrative, identity, stewardship.
fixed scope · 12-16 weeks
Full brand rebuild — positioning, identity, system — for category repositioning.
All prices in GBP, exclude VAT. 30-day notice. No long-term lock-in.
FAQ
Run the audit
14 days. One engine run. Five signals. A 30-day implementation roadmap delivered with a Wiele principal on the call.
£2,500 one-off · No retainer required to start